“Place holds all the answers.”

– Zita Cobb, Shorefast CEO & Founder   

In mid-October Zita Cobb, Shorefast’s CEO & Founder, delivered the keynote address at the annual Evergreen Conference. Held at the Evergreen Brickworks in Toronto, the conference brings together thought leaders, community members, private and public sector innovators, and city builders from across the country who value place as key to a resilient and connected future. 

At Shorefast, we believe that place holds all our relationships. When we practice economic development that takes into consideration the context of where we live – the geographic and human assets in each place – we set ourselves up for a stronger economic foundation that can successfully modulate the ecological, economic, and social needs of a community. 

During her keynote, Zita reminded the crowd that “the opportunity for Canada is to figure out how we work at many scales.” Taking the local as our starting point, Shorefast’s work is to demonstrate how the proper tools and resources can enable other entrepreneurial communities to drive economic momentum and build toward the future they want.

Our national economy is strongest when it works toward the whole. Finding ways to stitch local economies into the national framework is central to what we do.